The decision of what to major in is an exercise in deciding where your passions and interests align with the real world problems that require real-world problem solvers. Across industries and the globe, employers consistently rank written and verbal communication at the top of the most-desired skills in employees. This need hasn't changed for decades, which demonstrates that communication skills aren't just common sense. Good communicators focus on strategically developing their written, verbal, creative, and technical communication skills. 

A degree in Communication from the Brian Lamb School of Communication will arm you with the practical knowledge to approach day-to-day issues in organizations, relationships, and the media with skilled problem-solving. Through classes, internships, and other applied experiences, you'll develop amazing skills that will prepare you to face new challenges with the effectiveness and confidence of a seasoned expert.

The Lamb School offers one BA in Communication with eight choices of concentrations, built-in research, writing, and experiential learning requirements, and countless ways to customize your degree to your skillset and desired career trajectory through course options, study abroad programs, internships, and student organization experiences. Explore the different concentration options below and talk to an advisor today about how you can tailor your degree path and Choose Your Own Amazing.

The major+ concentration model is new for the 2019-2020 academic year. Pre-communication and Communication students who started their Lamb School degree in an earlier academic year have the option of graduating under their first academic catalog with one of our previous five different Lamb School majors or switching to our new Communication major with a concentration. Talk to your advisor today to decide which path is right for you as you Choose Your Own Amazing.

View the 2019-2020 plan of study for the Communication Major (with links to separate concentrations) here.


Business Communication

Business Communication focuses on the theories, concepts, and skills necessary to understand how communication functions in and between organizations. Coursework provides a background in organizational development, leadership and communication training, technology use, diversity and culture in organizations, global organizations and new forms of organizing, team processes and decision making, and social network analysis.

Sample Career Paths:

Communication Manager, Human Resource Manager, Employee Relations Manager

Sample Courses:

Communication in the Global Workplace, Diversity at Work, Interviewing: Principles and Practice


Communicating Science and Technology

The Communication of Science and Technology concentration is designed for students who want to build their knowledge and expand their proficiency sharing ideas, expertise, and research related to complex scientific and technological principles in a variety of contexts and for a variety of audiences.  Coursework in this concentration includes theory and practice in written and oral communication with emphases on science and traditional and emerging technologies. Students in this concentration may pursue career paths in areas such as science and technical writing or journalism, marketing and communication campaigns for health organizations, patient advocacy, or project management in a laboratory environment.

Sample Career Paths:

Sciences Correspondent, STEM Lobbyist, External Relations Manager for STEM organizations

Sample Courses:

Speech Communication of Technical Information, Discussion of Technical Problems, Science and Medical Writing


General Communication

A concentration in General Communication allows students to choose from the whole catalog of courses in the Lamb School to create a degree path tailored to their career aspirations, ideally combining classes from two or three of the other concentrations that have some overlapping areas of instruction. Students can choose from writing, campaign-driven, technical, decision-making, group, interpersonal, and cross-cultural communication courses to build their BA in Communication. This concentration works well both as a stand-alone major or as a one paired with another major from outside of the Lamb School.

Sample Career Paths:

Development Officer, Meeting Planner, Human Resources Officer, Brand Manager

Sample Courses:

The General Communication concentration allows students to choose five courses from other concentrations, ideally combining classes from concentrations with overlapping offerings.


Health Communication

The Health Communication concentration will help students learn how to use communication strategies to inform and positively influence the health of individuals and societies. Whether it’s trying to inspire people to adopt more nutritious diets, or ask better questions of their healthcare providers, students will learn and apply theories to promote healthy changes in populations. With a concentration in Health Communication, students can develop an in-depth understanding of how decision-making and culture impact health choices, technical writing skills, and health communication campaign skills.

Sample Career Paths:

Public Health Information Officer, Technical Medical Writer, Communication Specialist in biotech, medical device, healthcare system, health department, or insurance organizations

Sample Courses:

Intercultural Communication, Writing in the Health Sciences, Health Communication Campaigns


Interpersonal Communication

The way people exchange information, persuade, interact, and relate with one another is the basis for accomplishing personal, group and organizational goals. The Interpersonal Communication concentration develops students’ ability to analyze interpersonal communication processes, solve communication difficulties, and build productive personal and professional relationships. Courses focus on managing conflict, providing support, leading and influencing others, and presenting oneself effectively. 

Sample Career Paths:

Mediation Specialist, Career Counselor, Training and Development Specialist

Sample Courses:

Small Group Communication, Communication in Relationships, Theories of Human Interaction


Media and Mass Communication

Although the nature and landscape of media and mass communication are shifting drastically with advances in technology, it is no less important to have skilled communicators in roles that impact how news and information is gathered, produced, and shared across large platforms. Media and Mass Communication includes courses in digital media production for broadcast news and the entertainment media; professional and journalistic writing for online and other outlets; writing and video production for social media; documentaries & digital storytelling; sports media relations & sports broadcasting; media management; specialized communication such as travel writing; copy editing; role of mass media in society; and video games.

Sample Career Paths:

Online or Television Journalist, Creative Content Developer, Radio or Podcast Producer

Sample Courses:

Writing for Mass Media, Field Production, Communication and Emerging Technologies


Political and Civic Communication

Political and civic communication includes topics related to the interconnectedness of U.S. and international politics, media, interpersonal and group communication, as well as public relations and advertising. This area of study will help students learn the content, processes, and effects of political communication, how political and civic communication influence the social and physical environment in which we live, and the practical skills related to message construction, argumentation, and persuasion. 

Sample Career Paths:

Campaign Strategist, Government Communication Director, Political Correspondent, NGO communication and administration, Law, Academia

Sample Courses:

Debating Public Issues, Mass Communication and Society, American Political Communication


Public Relations and Strategic Communication

The public relations and strategic communication functions in organizations facilitate the effective management of relationships inside and outside of organizations to help meet strategic organizational goals. This concentration provides students with the fundamentals of public relations writing and persuasion, as well as social media strategy, campaigns, dealing with controversy, theory applied to practice, crisis management, and generally how to manage relationships between organizations and their audiences.

Sample Career Paths:

Agency Account Manager, Director of Public Relations, Media Buyer

Sample Courses:

Public Relations Techniques, Problems in Advertising, Boiler Communication

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