BA 1984, Brian Lamb School of Communication
Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen
Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement for Nielsen. Nielsen is a leading global provider of information and insights that measures what consumers watch and buy in more than 100 countries around the world. Pearson-McNeil is responsible for increasing the company’s brand awareness among African-American, Asian American and Hispanic non-profit organizations, leaders and consumers – elevating their understanding of Nielsen’s measurement services to assist in improving the overall probability of their inclusion in Nielsen’s panels, studies and surveys.
She oversees the company’s philanthropic relationships and sponsorships with multicultural organizations across the U.S. She also oversees the company's multicultural advertising and communications strategies, including public relations, media relations and social media. Pearson-McNeil joined Nielsen in 2004. She has previously served as Senior Vice President of Public Affairs and Government Relations and Senior Vice President of Communications.
Prior to Nielsen, Pearson-McNeil was Director of Station Relations for the NBC affiliate in Chicago, and headed the marketing and communications departments for several multi-million dollar non-profit organizations, including, The Boys & Girls Clubs of Chicago, The YWCA of Metropolitan Chicago and the Girl Scouts.
She currently serves on two Boards of Directors: the Girl Scouts of Greater Chicago and Northwest Indiana and the Better Government Association. She is co-chair of the Executives’ Club of Chicago’s Civic Committee; the Network of Executive Women’s Executive Leaders Forum’s Steering Committee and serves as a mentor for the University of Chicago’s Harris School for Public Policy mentor program. She is a former board member for The Museum of Broadcast Communications and the Chicago Foundation for Women.
Pearson-McNeil has been recognized with numerous national, regional and local honors plus featured in many publications. In 2012, Purdue University, named her a “Distinguished Alumna;” she was featured in Essence Magazine as a career advice expert; NBC’s The Grio.com included her in its “2012 Class of 100 Americans Making History Today;” and Target Market News named her “Executive of the Year.” The Chicago Tribune also profiled her in its weekly “Remarkable Person” feature of power players in the Chicago area. She is also a frequent contributor to Upscale Magazine and writes a guest column about consumer and career-related topics.
She earned a Bachelor of Arts in Public Relations from Purdue University and a Master of Business Administration from the Keller Graduate School of Management.
Pearson-McNeil is based in Chicago and can be reached at firstname.lastname@example.org or via Twitter by following @Powerfulpenny.