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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Products” module_id=”About” _builder_version=”4.17.6″ _module_preset=”default” da_popup_slug=”About” da_disable_devices=”off|off|off” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”15px||15px||true|false” link_option_url=”#People” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#D6D6D6″ background_enable_color__hover=”on”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ url=”#People” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||||true|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”15px||15px||true|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” link_option_url=”#Research” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#D6D6D6″ background_enable_color__hover=”on”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ url=”#Research” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”15px||15px||true|false” link_option_url=”#Research” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” link_option_url=”#Involved” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”#d6d6d6″ background_enable_color__hover=”on”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ url=”#Involved” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”15px||15px||true|false” link_option_url=”#Involved” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”15px||15px||true|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”0px|||||” custom_padding=”15px||15px||true|false” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Research in media effects and media psychology examines how people interact with and are impacted by the media content they consume. Researchers have long investigated this area, but the rapidity with which media has evolved in the 21st century requires renewed and refocused attention on questions of how and why people consume media and of how they are impacted by their media use.<\/p>\n
The Brian Lamb School of Communication has historic and current strengths in media effects research. To capitalize on these strengths, the Purdue Research in Media Effects (PRIME) Lab coalesces key faculty researchers who study media processes and effects. The PRIME Lab also serves as a home for graduate and undergraduate student researchers interested in media psychology. The PRIME Lab examines topics including how news and entertainment media impact political participation, how livestreaming culture builds community and psychosocial support for constituent members, how video games influence players\u2019 lives, and how people cognitively process media content and make decisions about their media use.<\/p>\n
The PRIME Lab was founded by and is led by Dr. Brett Sherrick and Dr. Jennifer Hoewe.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #People” module_id=”People” module_class=”popup” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#f7f7f7″ da_is_popup=”on” da_popup_slug=”People” da_disable_devices=”off|off|off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#CFB991″ divider_weight=”5px” _builder_version=”4.27.3″ _module_preset=”ce0e852d-65f7-4b50-97d9-c94701b6b484″ background_enable_color=”off” max_width=”210px” height=”5px” custom_margin=”0px||30px||false|false” custom_margin_tablet=”-22px||||false|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #Research” module_id=”Research” module_class=”popup” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#f7f7f7″ da_is_popup=”on” da_popup_slug=”Research” da_disable_devices=”off|off|off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#CFB991″ divider_weight=”5px” _builder_version=”4.27.3″ _module_preset=”ce0e852d-65f7-4b50-97d9-c94701b6b484″ background_enable_color=”off” max_width=”210px” height=”5px” custom_margin=”0px||30px||false|false” custom_margin_tablet=”-22px||||false|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]Sherrick, B., Hoewe, J., & Rogers, R. (2024). How nature- and humanity-based awe experiences in video games can differentially lead to hedonic and eudaimonic outcomes. Communication Monographs<\/em>. Advance online publication. https:\/\/doi.org\/10.1080\/03637751.2024.2397435<\/a><\/p>\n Sherrick, B., Hou, J., & Smith, C. (2024) The role of parasocial interaction in live-streaming success. Journal of Media Business Studies<\/em>, 21<\/em>(3), 248\u2013267. http:\/\/dx.doi.org\/10.1080\/16522354.2024.2324226<\/a><\/p>\n Hoewe, J., Jett, J., Lusvardi, A., & Wiemer, E. (2023). Selection, trust, and the effects of cable news consumption. Journalism & Mass Communication Quarterly, 100<\/em>(2), 392-415. https:\/\/doi.org\/10.1177\/10776990221142877<\/a><\/p>\n Sherrick, B., Smith, C., Jia, Y., Thomas, B., & Franklin, S. B. (2023). How parasocial phenomena contribute to community health on Twitch. Journal of Broadcasting and Electronic Media<\/em>, 67<\/em>(1) 47-67. http:\/\/dx.doi.org\/10.1080\/08838151.2022.2151599<\/a><\/p>\n Hoewe, J. (2020). Toward a theory of media priming. Annals of the International Communication Association, 44<\/em>(4), 312-321. https:\/\/doi.org\/10.1080\/23808985.2020.1815232<\/a><\/p>\n Hoewe, J., Wiemer, E., Adekunle, T., Barton, R., Jett, J., & Pijanowski, A. (2020). Linking political TV shows with female lead characters to political engagement: The roles of parasocial processes and gender identity. Journal of Broadcasting & Electronic Media, 64<\/em>(5), 672-692. https:\/\/doi.org\/10.1080\/08838151.2020.1849703<\/a> [\/et_pb_text][et_pb_divider color=”#CFB991″ divider_weight=”5px” _builder_version=”4.27.3″ _module_preset=”ce0e852d-65f7-4b50-97d9-c94701b6b484″ background_enable_color=”off” max_width=”210px” height=”5px” custom_margin=”0px||30px||false|false” custom_margin_tablet=”-22px||||false|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]For more information about the PRIME Lab, contact Dr. Sherrick (bsherrick@purdue.edu<\/a>) or Dr. Hoewe (jhoewe@purdue.edu<\/a>). Brian Lamb School of Communication Purdue Research in Media Effects (PRIME)\u00a0Lab Media + Psych People Research Get Involved Overview Research in media effects and media psychology examines how people interact with and are impacted by the media content they consume. Researchers have long investigated this area, but the rapidity with which media has evolved in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10419","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/10419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/comments?post=10419"}],"version-history":[{"count":17,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/10419\/revisions"}],"predecessor-version":[{"id":11819,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/10419\/revisions\/11819"}],"wp:attachment":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/media?parent=10419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup – #Involved” module_id=”Involved” module_class=”popup” _builder_version=”4.27.3″ _module_preset=”default” background_color=”#f7f7f7″ da_is_popup=”on” da_popup_slug=”Involved” da_disable_devices=”off|off|off” global_colors_info=”{}” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=”Outfit|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.1em” custom_margin=”||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\nGet Involved<\/h2>\n
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