[et_pb_section fb_built=”1″ _builder_version=”4.17.1″ _module_preset=”default” background_color=”#e1e1e1″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”8px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”87″ active_link_color=”#000000″ _builder_version=”4.17.1″ _module_preset=”default” menu_font=”|300||on|||||” menu_text_color=”#000000″ background_enable_color=”off” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/cla.purdue.edu\/communication\/combined-degree\/” button_text=”COMBINED DEGREE IN COMMUNICATION PROGRAM” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#000000″ custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”100%” global_module=”2903″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
Courses and Plan of Study<\/a> <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2022\/11\/41BannerTemplateresized9.png” alt=”Master’s in Communication” title_text=”4+1BannerTemplate(resized)%919%93″ _builder_version=”4.17.6″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2022\/12\/Combined-Degree-BA-MS-Communication-Plan-4-plus-1.pdf” url_new_window=”on” button_text=”BA\/MS Degree Sample Plan of Study” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_color=”#CFB991″ button_bg_color=”#000000″ button_border_color=”#CFB991″ global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2022\/12\/Combined-Degree-BA-MS-Communication-Plan-3-plus-1.pdf” url_new_window=”on” button_text=”Degree in 3 BA\/MS Degree Sample Plan of Study” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_color=”#CFB991″ button_bg_color=”#000000″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Seminar in Strategic Communication surveys the theories and processes of strategic communication and its practice by business, government, politicians and nonprofits \u2013 in domestic and international arenas.<\/p>\n Seminar in Crisis Communication focuses on how to communicate in a time of crisis in order to manage threats to organizational identity, reputation or financial security.<\/p>\n Seminar in Communication Research Methods serves as the methodological foundation of strategic communication. Students in this class survey core research methods, both qualitative and quantitative, in professional and applied settings.<\/p>\n Strategic Communication and Fundraising considers effective fundraising campaign design by reviewing major theoretical approaches, best practices in fundraising management, and implications for message design and mediums.<\/p>\n Strategic Public Relations covers not only theoretical perspectives in public relations but also the applications those perspectives hold in PR practice, especially in the strategic planning process.<\/p>\n Strategic Communication and Social Media provides an overview of social media as students learn how to build and manage relationships with stakeholders and analyze social media metrics as a framework for evaluating effectiveness.<\/p>\n Seminar in Advertising provides an overview of the strategic planning process for advertising including identifying the target audience, determining a positioning strategy and developing a communication media strategy.<\/p>\n Introduction to Integrated Marketing Communication offers insight into strategies and best practices for developing cohesive and integrated external and internal communication initiatives across traditional and social media channels.<\/p>\n Strategic Corporate Branding examines best practices, trends, and creative strategies used in contemporary business branding with emphasis on experiential learning, case study analysis, and the application of relevant theory to provide an in-depth understanding of the development, planning, execution, and evaluation of business brands.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Courses and Plan of StudyAdmissions CriteriaFacultyCareer OutlookCost and Financial AidFAQsApply Now Courses and Sample Plan of Study\u00a0Recommended courses from the Master of Science in Communication program COM 601 Seminar in Strategic Communication Seminar in Strategic Communication surveys the theories and processes of strategic communication and its practice by business, government, politicians and nonprofits \u2013 […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2888","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/2888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/comments?post=2888"}],"version-history":[{"count":21,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/2888\/revisions"}],"predecessor-version":[{"id":3232,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/2888\/revisions\/3232"}],"wp:attachment":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/media?parent=2888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Admissions Criteria<\/a>
Faculty<\/a>
Career Outlook<\/a>
Cost and Financial Aid<\/a>
FAQs<\/a>
Apply Now<\/a><\/p>\nCourses and Sample Plan of Study\u00a0<\/strong><\/h1>\n
Recommended courses from the Master of Science in Communication program<\/h2>\n
COM 601 Seminar in Strategic Communication<\/h4>\n
COM 603 Crisis Communication<\/h4>\n
COM 604 Communication Research Methods<\/h4>\n
COM 607 Strategic Communication and Fundraising<\/h4>\n
COM 609 Public Relations<\/h4>\n
COM 621 Strategic Communication and Social Media<\/h4>\n
COM 640 Advertising<\/h4>\n
COM 641 Introduction to Marketing Communication<\/h4>\n
COM 646 Corporate Branding<\/h4>\n