MS in Communication Degree Concentrations<\/strong><\/h1>\nBelow you will find the different concentrations for the MS in Communications Degree. To get more information on these concentrations, click one below to expand.<\/strong><\/p>\nGiven the growth and specialization of the communications industry, Purdue\u2019s 100% online Master of Science in Communication speaks directly to the topics critical for advancement and provides a deeper focus with concentrations in four areas.<\/span><\/p>\nBy selecting a concentration or customizing your degree, you\u2019ll graduate with the expertise to take your career to new heights. You\u2019ll complete the degree in just 12-20 months using what you learn to establish yourself\u2014or cement your status\u2014as a communication expert.\u00a0<\/span>[\/et_pb_text][et_pb_toggle title=”Strategic Communication\/Public Relations Concentration” _builder_version=”4.17.6″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”color:#ffffff !important;” global_colors_info=”{}”]Learn to identify and overcome key issues to successfully manage organizational relationships with stakeholders, develop communication strategies tailored to the unique needs of specific audiences, and facilitate effective responses to organizational crises while understanding global challenges associated with strategic communication initiatives.\u00a0In the Strategic Communication\/Public Relations concentration, you\u2019ll use a new global perspective to master crisis communications in the 21st\u00a0Century, and learn how to build an integrated strategy that properly identifies, then involves, all key stakeholders. By the end of the program you understand specifically how to:<\/span><\/p>\n\n- Use your understanding of the key issues in managing organizational relationships with stakeholders to gain buy-in and create messaging faster and more effectively<\/span><\/li>\n
- Develop plans tailored to the unique needs of specific publics so they are readily heard and acted upon<\/span><\/li>\n
- Create responses to organizational crises in an ethical way<\/span><\/li>\n
- Understand and overcome global challenges associated with strategic communication initiatives<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Branding and Marketing Communication Concentration” _builder_version=”4.17.6″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]Understand the need\u2014and methods\u2014to engage all stakeholders within an organization to create effective messaging strategies, using persuasion theory to develop strategies and branding initiatives that reflect the integration of marketing, advertising and public relations.<\/span><\/p>\nBy the end of the program you understand specifically how to:<\/span><\/p>\n\n- Develop communication strategies that reflect the integration of marketing, public relations and advertising<\/span><\/li>\n
- Facilitate the development of communication plans<\/span><\/li>\n
- Create advertising, marketing, and branding initiatives<\/span><\/li>\n
- Develop messages that increase engagement using persuasion theory and best practices<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Digital Media and Communication Technologies Concentration” _builder_version=”4.17.6″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]Discover a range of concepts and skills needed for effective personal and corporate use of digital and social media. this concentration complements other concentrations available through purdue\u2019s online ms in communication program. it is optional for those who want a specific education in digital and communication technologies.<\/span>
\nBy the end of the program, you understand specifically how to:<\/span><\/p>\n\n- Learn to articulate the role digital and social communication technologies play in the design of effective communication campaigns.<\/span><\/li>\n
- Learn to use communication technologies to implement communication strategies to meet organizational goals.<\/span><\/li>\n
- Leverage data from communication, social and digital environments to evaluate the impact of their messaging strategies on relevant stakeholders.<\/span><\/li>\n
- Evaluate the role of emerging technologies, such as artificial intelligence and generative language models and emerging collaboration frameworks on their practice as communication professionals.<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Management Communication and Leadership Concentration” _builder_version=”4.17.6″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]Identify communication strategies when the stakes are high and learn how you can increase team productivity through communication. You\u2019ll develop data-fueled communication strategies and manage the challenges that occur naturally throughout conflicts, negotiations and change.\u00a0<\/span><\/p>\nBy the end of the program you understand specifically how to:<\/span><\/p>\n\n- Identify relevant theories and principles of leadership, organizational communication, and data-informed communications planning<\/span><\/li>\n
- Understand how communication can increase team productivity<\/span><\/li>\n
- Develop comprehensive internal and external communications plans<\/span><\/li>\n
- Construct a communications plan to achieve a leadership position in a marketplace<\/span><\/li>\n
- Advise peers and colleagues as they work through their own communication challenges<\/span><\/li>\n
- Identify communication strategies to communicate with executives when stakes are high and explain the role of leadership and culture in global strategic communication<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Health Communication Concentration” _builder_version=”4.27.3″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||0px||false|false”]<\/p>\n
Learn how to communicate within the increasingly complex healthcare industry. You\u2019ll improve the communications of internal and external teams, including industry stakeholders, patients, providers, payers and government agencies while learning how to address advocacy issues.\u00a0<\/span><\/p>\nBy the end of the program you understand specifically how to:<\/span><\/p>\n\n- Identify relevant theories and principles of leadership, organizational communication and data-informed communications planning in a healthcare setting<\/span><\/li>\n
- Understand how communication can increase team productivity<\/span><\/li>\n
- Develop comprehensive internal and external healthcare communications plans<\/span><\/li>\n
- Construct a communications plan to achieve a leadership position in a marketplace<\/span><\/li>\n
- Advise peers and colleagues as they work through their own communication challenges<\/span>Identify communication strategies to communicate with executives when stakes are high and explain the role of leadership and culture in global strategic communication<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Sports Communication Concentration” _builder_version=”4.27.3″ _module_preset=”default” title_text_color=”#FFFFFF” background_color=”#000000″ custom_margin=”10px||10px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
This concentration prepares you for success in the dynamic sports media and public relations field. The Sports Communication concentration equips you with the necessary communication strategies and media management skills needed in this dynamic field.\u00a0<\/span><\/p>\nBy the end of the program, you will be able to:<\/span><\/p>\n\n- Identify key principles of sports communication and media management, including strategic communication and data-informed planning.<\/span><\/li>\n
- Understand how communication practices and improve audience engagement.<\/span><\/li>\n
- Develop comprehensive communication plans tailored to the unique needs of sports organizations and media outlets.<\/span><\/li>\n
- Construct media strategies that strengthen stakeholder relationships.<\/span><\/li>\n<\/ul>\n
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2023\/09\/2022_JU18024-1.jpg” title_text=”Purdue Online Students studying” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”plan” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#FFFFFF” da_popup_slug=”plan” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Plan of Study\u00a0<\/h1>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If you do not select a concentration, the degree plan of study is as below:<\/span><\/p>\n\n\n\n\nPLAN OF STUDY BY AREA<\/span><\/h4>\n<\/td>\n\nCREDITS<\/span><\/h4>\n<\/td>\n<\/tr>\n\n| Core<\/td>\n | 9<\/td>\n<\/tr>\n | \n| Electives<\/td>\n | 21<\/td>\n<\/tr>\n | \n\nTotal<\/h5>\n<\/td>\n\n30<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n If you select a concentration, the degree plan of study is as below:<\/span><\/p>\n\n\u00a0between electives, concentration courses,\u00a0<\/sub><\/em><\/span><\/caption>\n\n\n\nPLAN OF STUDY BY AREA<\/span><\/h4>\n<\/td>\n\nCREDITS<\/span><\/h4>\n<\/td>\n<\/tr>\n\n| Core<\/td>\n | 9<\/td>\n<\/tr>\n | \n| Electives<\/td>\n | 12<\/td>\n<\/tr>\n | \n| Concentration<\/td>\n | 9<\/td>\n<\/tr>\n | \n\nTotal<\/h5>\n<\/td>\n\n30<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Below is a sample student plan of study.<\/p>\n \nSample Plan of Study<\/span><\/caption>\n\n\n\nAREA<\/span><\/h4>\n<\/td>\n\nCOURSE<\/span><\/h4>\n<\/td>\n\nCOURSE TITLE<\/span><\/h4>\n<\/td>\n\nCREDITS<\/span><\/h4>\n<\/td>\n<\/tr>\n\n| Core<\/td>\n | COM 60111<\/td>\n | Seminar in Strategic Communication<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Core<\/td>\n | COM 60411<\/td>\n | Seminar in Communication Research Methods<\/span><\/td>\n | 3<\/td>\n<\/tr>\n | \n| Core<\/td>\n | COM 61011<\/td>\n | Strategic Communications and Ethics<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Elective<\/td>\n | COM 60911<\/td>\n | Strategic Public Relations<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Elective<\/td>\n | COM 64400<\/td>\n | Strategic Personal Branding<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Elective<\/td>\n | COM 64600<\/td>\n | Strategic Corporate Branding<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Elective<\/td>\n | COM 65100<\/span><\/td>\n | Organizational Culture and Internal Communication Course<\/span><\/td>\n | 3<\/td>\n<\/tr>\n | \n| Brand and Marketing Communication Concentration<\/td>\n | COM 64011<\/td>\n | Seminar in Advertising<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Brand and Marketing Communication\u00a0Concentration<\/td>\n | COM 64100<\/td>\n | Introduction to Brand and Marketing Communication<\/td>\n | 3<\/td>\n<\/tr>\n | \n| Brand and Marketing Communication Concentration<\/td>\n | COM 62111<\/td>\n | Strategic Communication and Social Media<\/td>\n | 3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.17.6″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Courses and Curriculum<\/strong><\/h1>\nThe selected coursework ensures you achieve a heightened understanding of communication and the tools needed to leverage effective messaging across any medium.<\/span><\/p>\nStudents who wish to customize a learning track to meet their career goals with the 30 credit hour MS in Communication take three core courses and choose seven elective courses. If you opt to study a concentration, you\u2019ll take three core courses, three concentration courses, and select four elective courses. Courses cannot be counted twice. Up to two concentrations are possible.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/07\/MSComm_Plan_of_Study_07.2.2024.pdf” button_text=”MS in Communication – Plan of Study ” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_border_color=”#000000″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2023\/09\/GettyImages-629296762.jpg” alt=”people in office standing in front of white board discussing something” title_text=”Leading the planning process” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#FFFFFF” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2023\/09\/GettyImages-946573920.jpg” alt=”Man working on laptop outside” title_text=”Young man sitting in coffee shop and using laptop” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Consider These Points When Selecting a Concentration<\/h3>\n\n- Your Natural Strengths and Interests.\u00a0Note where work seems to \u201cfit\u201d you best. Where do you connect easily to information and generate ideas? What projects are you excited to work on? Conversely, what tasks do you find you drag your feet on? Make note of the \u201cbuckets\u201d these fit into and look for commonalities that align to a concentration.<\/span><\/li>\n<\/ul>\n
\n- Social Media\/Job Sites.\u00a0Use LinkedIn and Indeed to further research roles, and find the ones that excite you the most. Look at the qualifications needed, and see how coursework can fulfill those qualifications.<\/span><\/li>\n<\/ul>\n
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