{"id":8496,"date":"2024-03-11T14:27:28","date_gmt":"2024-03-11T14:27:28","guid":{"rendered":"https:\/\/cla.purdue.edu\/communication\/?page_id=8496"},"modified":"2026-02-09T13:37:38","modified_gmt":"2026-02-09T13:37:38","slug":"data-and-ai-storytelling-certificate","status":"publish","type":"page","link":"https:\/\/cla.purdue.edu\/communication\/online-program\/data-and-ai-storytelling-certificate\/","title":{"rendered":"Data and AI Storytelling Certificate"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e1e1e1&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;87&#8243; active_link_color=&#8221;#000000&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;|300||on|||||&#8221; menu_text_color=&#8221;#000000&#8243; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;Data and AI Storytelling Certificate&#8221; subhead=&#8221;Purdue\u2019s Data and AI Storytelling Certificate is a series of three, 100% online courses that teach the fundamentals of data visualization and data literacy \u2013 teaching professionals how to build compelling and effective data \u201cstories\u201d that move audiences to action. This certificate is a quick and convenient upskilling opportunity for anyone who wants to learn more about harnessing the power of data visualization and moving consumer or corporate audiences to action.  &#8221; text_orientation=&#8221;center&#8221; button_one_text=&#8221;Data and AI Storytelling Courses&#8221; button_one_url=&#8221;#course&#8221; button_two_text=&#8221;FAQs&#8221; button_two_url=&#8221;#faqs&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.5)&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|800|||||||&#8221; title_font_size=&#8221;34px&#8221; background_image=&#8221;https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/03\/datastorytelling-scaled-1.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;68%&#8221; custom_button_one=&#8221;on&#8221; button_one_text_color=&#8221;#000000&#8243; button_one_bg_color=&#8221;#CFB991&#8243; custom_button_two=&#8221;on&#8221; button_two_text_color=&#8221;#000000&#8243; button_two_bg_color=&#8221;#CFB991&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW80132064 BCX0\"><span class=\"NormalTextRun SCXW80132064 BCX0\">Build In-Demand Skills in Data<\/span><span class=\"NormalTextRun SCXW80132064 BCX0\"> <\/span><span class=\"NormalTextRun SCXW80132064 BCX0\">and AI <\/span><span class=\"NormalTextRun SCXW80132064 BCX0\">Storytelling<\/span><span class=\"NormalTextRun SCXW80132064 BCX0\"> <\/span><span class=\"NormalTextRun SCXW80132064 BCX0\">with Purdue\u2019s Data Storytelling Certificate<\/span><\/span><span class=\"EOP SCXW80132064 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW259363827 BCX0\"><span class=\"NormalTextRun SCXW259363827 BCX0\">By 2028, the data visualization market will be a <\/span><span class=\"NormalTextRun SCXW259363827 BCX0\">nearly 15-billion-dollar<\/span><span class=\"NormalTextRun SCXW259363827 BCX0\"> industry, growing at a rate of about 10% over the next five years. Data visualization skills are in-demand in <\/span><span class=\"NormalTextRun SCXW259363827 BCX0\">numerous<\/span><span class=\"NormalTextRun SCXW259363827 BCX0\"> industries, ranging from healthcare to finance and education. In today\u2019s data-driven market, being able to work with, evaluate, and present data effectively is a key skill that is essential to career advancement.\u00a0<\/span><\/span><\/p>\n<h2>Marketable data skills<\/h2>\n<p><span data-contrast=\"none\">Amidst soaring demand for data visualization skills, Purdue University&#8217;s Data and AI Storytelling Certificate offers professionals a strategic edge. With the market projected to hit nearly 15 billion dollars by 2028, mastering data narrative creation is crucial for career advancement. Purdue&#8217;s online program blends rhetoric, data science, and storytelling to craft impactful visualizations, empowering individuals to excel in today&#8217;s data-driven world.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Learn Marketable Data Skills like:<\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><span>How to combine elements of rhetoric, data science, data visualization, and storytelling to create compelling data narratives.\u00a0<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span>Best practices in data visualization.\u00a0<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\"><span>How to <\/span><span>identify<\/span><span> causal data relationships and present them to an audience.<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\"><span>How to effectively persuade audiences and move them to action with data.<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW220811588 BCX0\"><span class=\"NormalTextRun SCXW220811588 BCX0\">Data and AI Storytelling Courses<\/span><\/span><span class=\"EOP SCXW220811588 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span class=\"EOP SCXW220811588 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW55172428 BCX0\"><span class=\"NormalTextRun SCXW55172428 BCX0\">Every course in the Data <\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">and AI <\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">Storytelling Certificate can be taken as a standalone course, <\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">though it is recommended by faculty and staff<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\"> <\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">to take all three<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">\u00a0courses to earn the certificate.<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\"> This is to ensure an enriching and comprehensive experience for all learners.<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\"> The first course, Data Storytelling 101, is free for students who also register for a paid course. <\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">In addition, n<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">o prior programming or data experience is necessary to enroll in any of the courses.<\/span><span class=\"NormalTextRun SCXW55172428 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW55172428 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p>\n<p><em><strong>Individual Courses: $350 each<br \/><\/strong><strong>Full Certificate (All Three Courses): $1,000<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/03\/AdobeStock_432449152.jpeg&#8221; title_text=&#8221;Creative visual of business people in corporate staff meeting&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.eventreg.purdue.edu\/ec2k\/Heading.aspx?heading_id=991&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Register for individual courses&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#CFB991&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.eventreg.purdue.edu\/ec2k\/CourseListing.aspx?master_id=6010&amp;master_version=1&amp;course_area=1369&amp;course_number=118&amp;course_subtitle=00&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Register for the Full Certificate&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#CFB991&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;course&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Data and AI Storytelling Course Information<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Data and AI Storytelling 101 &#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">Data and AI Storytelling 101 offers an introduction to the concept of Data and AI Storytelling, why it matters, and how it can transform the results of your research into impactful narratives through which your audience learns new things, remembers important findings and then acts on them. **<\/span><\/p>\n<p><em>Students do not individually register for the Data and AI Storytelling 101 course but must register for one or all of the remaining three courses. Data and AI Storytelling 101, is free for students who register for a paid course.**<\/em><\/p>\n<p><b><span data-contrast=\"none\">Learning outcomes:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Provide examples and justify all core techniques in storytelling, including challenging prior assumptions, providing alternative explanations, balancing timing versus immediacy, and transforming each story into a teachable moment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Data and AI Storytelling 101 is an introduction course that is required prior to taking the remaining three courses. Students do not individually register for the Data and AI Storytelling course but must register for one or all of the remaining three courses. Once registered for any other course, the student will also receive notification for access to Data and AI Storytelling 101.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Building Causal Data and AI Stories &#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">This course teaches students how to think about research \u2013 from data collection to data analysis to reporting results \u2013 as a narrative process. Rooted in basic statistics, the course provides students who have some numeric literacy a clear and direct path for advancing from reportable results to stories with impact. Students will especially learn how to construct numeric stories that demonstrate causality.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Learning outcomes:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Enumerate and defend the core relationships between research design and story-building, as well as define a valid causal inference and possible fallacies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Generate hypotheses based on data, explain how the hypotheses could be tested, and show how to translate different experimental designs and data pools into stories<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Narrative Visualization &#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">This course provides key strategies for visualizing results and enhancing the visual communication of data stories, followed by a deeper dive into how to go from analysis of results to a compelling story enhanced with visuals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Learning outcomes:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Create specific data visualizations that carry forward casual narratives, such as stacked bar charts, time series, and multidimensional causal chains, using effective and recognized visual and charting building blocks.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Become familiar with how to avoid common pitfalls in designing visual content with narrative goals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Identify story elements that map onto the five narrative techniques learned and demonstrate through written compositions the ability to use them effectively.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Data and AI Storytelling As An Ethical Choice &#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">In this course, students learn how to create data stories that use ethical research and protect basic human rights: autonomy, fairness, trust, beneficence, and non-malevolence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Learning outcomes:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Define and use appropriate checks and reasoning processes for ensuring data transparency, validity, and ethical use.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Identify the effect of a story by the amount of belief change it induces in an audience, determine the threshold of significance for various audiences, and use the amount and type of learning for each story to predict the degree to which it could be an actionable story or not.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:0,&quot;335559737&quot;:-20,&quot;335559738&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Student Success Stories<\/h2>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Matthew Kerkhoff&#8221; image=&#8221;https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/03\/Matt-Kerkhoff-_JAU_061-copy-2.jpg&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Hear from Matthew Kerkhoff, one of our esteemed program alumni, as he shares his insights on how Data and AI Storytelling has propelled his career forward,<span>\u00a0<\/span><a href=\"https:\/\/discover.online.purdue.edu\/news\/2024\/01\/video-producer-boosts-his-data-literacy.php\" title=\"\u200c\" target=\"_blank\" rel=\"nofollow noopener noreferrer ugc\">here<\/a>.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Virtual Events<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div>\n<h3>No Current Upcoming Events. More TBD<\/h3>\n<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW20860302 BCX0\"><span class=\"NormalTextRun SCXW20860302 BCX0\">About the Instructor<\/span><\/span><span class=\"EOP SCXW20860302 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/03\/Matei-headshot-1.jpeg&#8221; title_text=&#8221;Matei headshot (1)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW18308481 BCX0\"><span class=\"NormalTextRun SCXW18308481 BCX0\">Dr. Sorin Adam Matei is Associate Dean of Research and Graduate Education in the College of Liberal Arts and Professor of Communication in the Brian Lamb School of Communication. His research studies the relationship between information technology, group behavior, and social structures. He is known for spearheading innovative research projects on Wikipedia, social media cognition and emotion, and ethics in Big Data. <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW18308481 BCX0\">He has been awarded numerous grants and has published nine books as well as dozens of journal articles in publications like The Journal of Communication and Communication Research.<\/span><\/span><span class=\"EOP SCXW18308481 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Transfer Credits\u00a0<\/strong><\/h2>\n<p><span>Students who complete all three courses in the Data and AI Storytelling Certificate are eligible to transfer the credits they earned into Purdue\u2019s online <a href=\"https:\/\/cla.purdue.edu\/communication\/online-program\/ms-in-communication\/\">Master of Science in Communication<\/a> program.<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Add a Credential in Digital Media Analytics\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW44728200 BCX0\"><span class=\"NormalTextRun SCXW44728200 BCX0\">Purdue also offers a <a href=\"https:\/\/www.eventreg.purdue.edu\/info\/digital-media-analytics\/\">series of online courses in digital media analytics<\/a> that teach students how to collect and analyze data from social media. Through enrolling in the digital media analytics and data storytelling courses, professionals can expand their data toolbox and prepare themselves for data-forward roles in <\/span><span class=\"NormalTextRun SCXW44728200 BCX0\">numerous<\/span><span class=\"NormalTextRun SCXW44728200 BCX0\"> industries.\u00a0<\/span><\/span><span class=\"EOP SCXW44728200 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cla.purdue.edu\/communication\/wp-content\/uploads\/2024\/03\/AdobeStock_322736416-1.jpeg&#8221; title_text=&#8221;Happy creative designers, business people brainstorming in office&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;faqs&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<p>See below for answers to common questions asked by other prospective students. If you still have questions after reading through this list, you can reach out directly to the Program Learning Manager at\u00a0<a href=\"mailto:storytelling@purdue.edu\">storytelling@purdue.edu<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What will I learn if I enroll in the Data and AI Storytelling program?&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Understanding and communicating data in a way that informs, compels, or reassures is a core personal and professional skill for anyone who wants to be a successful member of the 21st century community. We believe, and we will help students learn how and why, data stories should surprise, provide a new, more convincing explanation for time-worn ideas, and propose a course of action. These skills can be applied directly to careers in data storytelling and data science but are also essential in a variety of other professions, including communications, public relations, journalism, academia, STEM, and business.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What is the learning approach for the Data and AI Storytelling program? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>We use a three-step learning approach in this program. For each content area students will first engage in active reading of selected articles. Next, students will be asked to reflect on what they learned by posting to a course discussion board. Students will then practice the concepts learned in a quiz. Finally, students will have the opportunity to apply skills and knowledge learned by crafting written assignments in which they analyze data and use it to weave stories.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What is a self-guided and self-paced class? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>This means that there are no due dates, and students can choose how much or how little time to spend on course readings, discussions, and assignments each week. This is intended to provide students with the flexibility needed to make the course work for their individual circumstances. In addition, the course won\u2019t be actively driven by the instructor. Students will find everything they need to understand the course content, discuss, and evaluate their learning within the Brightspace page. However, a learning manager and the course creator will periodically monitor the course and will be available if any students need assistance.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How much time should I allow for doing the readings and completing assignments? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>This course is similar to a standard 3 credit hour class, meaning that students should expect to spend 8-9 hours per week to complete the full certificate program (all three courses: Causal Data and AI Stories, Narrative Visualization, and Data and AI Storytelling as an Ethical Choice) in 16 weeks. However, because the course is self-paced, students can decide how much time to allocate to the readings and assignments each week. Students purchasing courses individually will have 12 weeks to complete each course; students who purchase the full certificate will have access for a full year.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What are the prerequisites for Data and AI Storytelling? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>There are no prerequisites for the Data and AI Storytelling program, though familiarity with basic statistics is encouraged.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What is the difference between noncredit and credit classes? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Credit courses are usually taken to work towards a degree program. Non-credit courses are taken for personal or professional interest and do not usually offer college credit.<\/p>\n<p>However, there is a noncredit to credit pathway for students who complete the full certificate program <span>(all three courses: Causal Data and AI Stories, Narrative Visualization, and Data and AI Storytelling as an Ethical Choice)<\/span>.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How does the noncredit to credit pathway work? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Upon satisfactory completion of the full certificate program (all three courses: Causal Data and AI Stories, Narrative Visualization, and Data and AI Storytelling as an Ethical Choice), students will have the option to apply 3 credits for this course to Purdue University\u2019s Online Master of Science in Communication. For more information about this program, see here.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Do I need to enroll at a specific time? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>No. This program is open enrollment, meaning that students can enroll at any time and that course access begins the date of enrollment.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What is the cost of enrolling in the Data and AI Storytelling program? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The full certificate (all three courses: Causal Data and AI Stories, Narrative Visualization, and Data and AI Storytelling as an Ethical Choice) can be purchased for $1,000. Causal Data and AI Stories, Narrative Visualization, or Data and AI Storytelling as an Ethical Choice can also be purchased individually for $350. Data and AI Storytelling 101 is a free course that will be included with the purchase of any paid course and must be completed first.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How long will I have access to the Data and AI Storytelling course(s)? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Students who enroll in the full certificate program (all three courses: Causal Data and AI Stories, Narrative Visualization, and Data and AI Storytelling as an Ethical Choice) will have a year of access to course content.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Is financial aid available? &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>While a Purdue student in a non-degree seeking program is not eligible for federal student aid there are other funding options that may be available to you.<\/p>\n<p>Financial assistance may be available from alternative loan programs. There are many private commercial education loan options available to assist students in meeting college costs. You can obtain more information about alternative loans<span>\u00a0<\/span><a href=\"https:\/\/www.purdue.edu\/dfa\/loan-details.html\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build In-Demand Skills in Data and AI Storytelling with Purdue\u2019s Data Storytelling Certificate\u00a0By 2028, the data visualization market will be a nearly 15-billion-dollar industry, growing at a rate of about 10% over the next five years. Data visualization skills are in-demand in numerous industries, ranging from healthcare to finance and education. In today\u2019s data-driven market, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":456,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8496","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/8496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/comments?post=8496"}],"version-history":[{"count":32,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/8496\/revisions"}],"predecessor-version":[{"id":11790,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/8496\/revisions\/11790"}],"up":[{"embeddable":true,"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/pages\/456"}],"wp:attachment":[{"href":"https:\/\/cla.purdue.edu\/communication\/wp-json\/wp\/v2\/media?parent=8496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}