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Jennifer Hoewe

Promoted to Associate Professor

Brian Lamb School of Communication

Jennifer Hoewe received a Ph.D. from Penn State University, a master’s from Michigan State University and a bachelor’s from Grand Valley State University. She joined the Purdue faculty in 2018.

Hoewe’s research falls at the intersection of political communication and media psychology. It includes a focus on how political issues and groups of people are depicted in media content and how those depictions influence media consumers, particularly in terms of their cognitive processing, their attitudes, and their own identity. Hoewe explores how media depictions of people and political issues encourage group formation and policy decisions based not on information and knowledge but on the politics involved. She has published 31 refereed journal articles, two invited articles, six book chapters, and two encyclopedia articles.

Her teaching areas include media psychology, political communication, diversity in media and politics, news writing and reporting, and journalism/media ethics. She also enjoys teaching quantitative research methods and data analysis.

Hoewe is the founder and director of the Media and Politics (MaP) Research Group at Purdue. She also holds a courtesy appointment in the Department of Political Science.