Wei Hong

HongWei Hong
Professor, School of Languages and Cultures



Dr. Wei Hong (洪玮) is Professor of Applied Linguistics, and the Director of Chinese Language Program in the School of Languages and Cultures at Purdue University. Since 2007, she has been also serving as the Director of the Confucius Institute at Purdue University.

Hong received her MA in German in 1986 from Tongji University, Shanghai, China, and PhD in Linguistics from Purdue University in 1993.  She joined the Purdue faculty in 1994 as an Assistant Professor of Chinese. 

She has published two books with the titles of “Practical Business Chinese” in San Francisco in 1997/2007 and “Chinese and German Requests: A Cross-Cultural Study” in Germany in 1998. 

Her major publications include studies on requests in German, English and Chinese, intercultural pragmatics of “apology” and “rejection”, teaching Chinese as a Foreign Language, multimedia-assisted learning of Chinese and Business Chinese. 

Hong is a frequent speaker to the business community, MBA classes, K-12 community and at academic conferences on business culture and etiquettes in Chinese, research in Business Chinese and cross-cultural communication.  In 2010, Hong was elected to the Board of Advisors of Chinese Language Teachers Association in the US. 

She has been frequently invited to review academic manuscripts for major publishers such as Prentice Hall Publications, McGraw-Hill Higher Education, Yale University Press, and Georgetown University Press.  Since 2010, Hong has been serving as the faculty reviewer for US Chinese language programs for the American Council on Education.

洪玮博士是美国普渡大学语言与文化学院应用语言学教授,中文教研组主任。继2007年起担任普渡大学孔子学院院长。洪玮教授一直担任应用语言学,商务汉语及一至四年级的对外汉语教学与研究,并担任应用语言学博士生的指导工作; 她同时也积极与印第安纳州商界,中小学,学术界通力合作开展和推广美中文化与经济交流。2010年,洪玮教授被选为全美汉语教师协会理事会理事。

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