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Political and Civic Communication

Photo of Taylor Cody.

 

FEATURED SPOTLIGHT

Taylor Cody interacted with United States Senators and helped research for a show about the opioid crisis while interning at C-SPAN in Washington, D.C.  Read more here.

Majoring in Political & Civic Communication

The Brian Lamb School of Communication at Purdue University is consistently ranked among the top programs in the United States according to  The Gourman Report. The Lamb School seeks to advance students’ ability to express themselves across various modes of communication; it teaches students to recognize their audience and to speak with confidence. The Lamb School offers a variety of opportunities for students to practice career-oriented skills through its video news magazine,  Fast Track, school newsletter,  The Communicator, and student-run PR,  Boiler Communication.

Political and Civic Communication includes topics related to the interconnectedness of U.S. and international politics, media, interpersonal and group communication, as well as public relations and advertising. This area of study will help students learn the context, processes, and effects of political communication, how political and civic communication influence the social and physical environment in which we live, and the practical skills related to message construction, argumentation, and persuasion.

Students may choose to study political and civic communication, or they may focus on a different area, including:

Communication - General
Business Communication 
Communication of Science & Technology
Health Communication
Interpersonal Communication
Media & Mass Communication
Public Relations & Strategic Communication

*Regardless of communication concentration of interest, choose Communication on the undergraduate admission application.

Upon completion of the program, Communication majors may choose to enter a field directly or indirectly-related to communications. Student experiences have included:

  • Account Executive
  • Digital Communications Analyst
  • Marketing Coordinator
  • News Anchor/Media Assistant
  • Sales Director/Advertiser

Average Starting Salary: $45,371

All Purdue University College of Liberal Arts majors prepare students with the skills identified as contributing to professional success: communicating and listening well, an understanding and appreciation of diverse points of view, creative thinking and problem solving, a collaborative mindset, the ability to synthesize complex ideas and communicate them clearly, and a Boilermaker work ethic.

Communication majors develop skills that are applicable to many different careers. These skills may include but are not limited to:

  • Writing press releases or other media communications to promote clients.
  • Establishing cooperative relationships with representatives of communities, employers, or public interest groups.
  • Developing public relations strategies --based on objectives and promotional policies-- that influence public opinion or promote ideas, products, or services.
  • Responding to requests for information from the media.
  • Utilizing Design and Web creation software, such as Adobe Systems Creative Cloud (Illustrator and Photoshop), Apple QuickTime, YouTube, Podcasting software, and Cascading Style Sheets.
  • Composing arguments for public speaking; being able to speak with authority and pitch an idea effectively.

Communication majors may choose to enter into the workforce using the skills they have acquired at Purdue or to attend graduate school  upon completion of their degree. Past graduates have gone on to:

Companies

  • ESPN
  • Frito-Lay
  • Indiana Pacers
  • The Walt Disney Company
  • Google

Graduate School

  • Boston University
  • Indiana University
  • University of Notre Dame
  • Vanderbilt University

CLA Career Center