Brian Smith

  • Associate Professor
  • Ph.D., University of Maryland
    M.A., Brigham Young University
    B.A., Brigham Young University


Department Information

Communication // Faculty

Office Information

  • Office: BRNG 2144
  • Office Phone: (765) 494-3321
  • Office Hours: Spring 2019: Tuesday 10:15 am – 12:00 pm & by appointment
  • E-mail:
  • Website: @bgsmithphd
  • Brian G. Smith, Ph.D. (University of Maryland, 2009) researches public engagement with organizations via digital and online interactive media, and the organizational response, integrated communication (iComm). He has built recognition for his scholarship on the concept and structure of what he terms “organic” integrated communication, or the internal spontaneous and natural evolution of integration, and the role of public relations in iComm toward the distribution of communication activities to publics via interactive media. Dr. Smith’s work on public relations and engagement seeks to explicate stakeholder involvement with organizations via digital social media, and the influence of these heightened levels of organization-stakeholder interaction on public relations and the marketplace.  He also studies the development and implications of public relations measurement in the integrated structure of iComm, for which he was awarded the Institute for Public Relations Ketchum Excellence Award.

    Brian Smith’s research has been accepted for publication in Journal of Public Relations Research, Journal of Communication Management, Public Relations Review, The International Journal of Strategic Communication, The Public Relations Journal, the International Journal of Integrated Marketing Communication, the Catalan Journal of Communication, and Journal of the Association of Communication Administration. He has also contributed chapters to the Sage Encyclopedia of Public Relations (2nd Edition), Digital Public Relations Guidebook, 2.0 (3rd Edition), and the Encyclopedia of Sports Management and Marketing. Prior to his position at Purdue, Dr. Smith worked at the University of Houston, and he also filled professional positions in public relations, marketing, online brand management, and publishing. He teaches courses in public relations, integrated communication, crisis communication, global communication, and digital and online communication management, and has developed coursework for the Brian Lamb School’s new Online Strategic Communication Master’s Program. In his classes, he advises student teams as they work with local and national clients. Dr. Smith is also fluent in Spanish, and leads “Boiler Up Barcelona!" a study abroad program on Global Strategic Communication in Spain during the Summer. For updates, follow the Facebook page:

    Representative Publications

    • Smith, B. G. (2015). Situated ideals in strategic social media: Applying grounded practical theory in a case of successful social media management. International Journal of Strategic Communication, 9, 272-292.
    • Smith, B. G. & Gallicano, T. D. (2015). Terms of engagement: Toward a public-centric framework for assessing social media behavior in public relations. Computers in Human Behavior, 53, 82-90.
    • Smith, B. G., Men, R. L., & Al-Sinan, R. (2015). Tweeting Taksim:Communication power and social media advocacy in the Taksim Square protests. Computers in Human Behavior, 50, 499-507.
    • Smith, B. G. & Place, K. (2013).  Integrating power? Evaluating public relations influence in an integrated communication structure. Journal of Public Relations Research, 25, 168-187.
    • Smith, B. G. (2013). The internal forces on communication integration: Co-created meaning, interaction, and postmodernism in strategic integrated communication. International Journal of Strategic Communication, 7(1), 65-79.
    • Smith, B. G. (June 2013). Exploring social media empowerment of public relations: A case study of health communication practitioner roles and the use of social media. In H.S. Noor-Aldeen & J. A. Hendricks (Eds), Social media and strategic communications. Hampshire, UK: Palgrave Macmillan.
    • Smith, B. G. (2012). Digital conversion: Social media, engagement, and the ‘I am a Mormon’ campaign. PRism 9(1), 1-13.
    • Smith, B. G. (2012). Public relations identity and the stakeholder-organization relationship: A revised theoretical position for public relations scholarship. Public Relations Review, 38, 838-845.
    • Smith, B. G. (2012). Communication integration: An analysis of context and conditions. Public Relations Review, 38, 600-608.
    • Smith, B. G. (2012). Organic integration: The natural process underlying integrated          communication. Journal of Communication Management, 16(1). 4-19
    • Smith, B. G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36, 329-335. 


  • Research Interests:

    • Public Relations
    • Social Media Engagement
    • Crisis Communication and Activism
    • Intercultural and Global Communication Management
    • Integrated Strategic Communication
    • Qualitative Research Methods




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