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Diana Zulli

Diana Zulli

Assistant Professor // Communication

Office and Contact

Room: BRNG 2132

Office hours: Fall 2022: Monday 2:30-4:00pm


Phone: (765) 496-6427

Fax: (765) 496-1394

Get to Know Assistant Professor Diana Zulli

My primary research interests are political communication, communication theory, digital technology, and crisis communication and my primary teaching interests are political communication, public relations, and crisis communication.

I typically work with graduate students who are interested in political communication, public relations, and social media. When it comes to my approach to graduate advising, I believe in guided autonomy and see my job in that area as twofold: 1) help students successfully and healthily navigate the graduate school process and 2) help graduate students cultivate their own research interests. My work with graduate students is typically project-based and I will invite students to join projects based on topical and methodological alignment.


Dr. Zulli’s research focuses on the interaction of communication theory, political rhetoric, and digital technology. In particular, she is interested in how communication theories function in, and are affected by, the rapidly changing digital communication environment, how news media shapes political discourse, and how digital technology affects social and political processes.

Dr. Zulli’s work has been published in a number of communication journals including Communication Theory, Critical Studies in Media Communication, New Media and Society, and the International Journal of Communication, among others. Her research has also earned several top paper awards at the NCA, WSCA, and CSCA annual conferences.

Her teaching areas include American political communication, public relations, and crisis communication.

Before completing her doctoral degree, Dr. Zulli worked as a public relations specialist for The Government Technology Research Alliance and as an academic advisor for Texas Tech University.


Representative Publications 

Zulli, D., Coe, K., *Isaacs, Z., & Summers, I. (2021). Media coverage of the unfolding crisis of domestic terrorism in the USA, 1990-2020. Public Relations Inquiry.

Zulli, D., & Zulli, D. J. (2020). Extending the Internet Meme: Conceptualizing Technological Mimesis and Imitation Publics on the TikTok Platform. New Media and Society.

Zulli, D. (2020). Political scandals in the modern media environment: Applying a new analytical framework to Hillary Clinton’s Whitewater and e-mail scandals. International Journal of Communication.

Zulli, D. (2020). Socio-mediated scandals: Theorizing political scandals in a digital media environment. Communication Theory.

Zulli, D., Liu, M., & Gehl, R. W. (2020). Rethinking the ‘social’ in ‘social media’: Insights into topology, abstraction, and scale on the Mastodon social network. New Media and Society, 22(7). 1188-1205.

Zulli, D. (2019). The changing norms of gendered news coverage: Hillary Clinton in The New York Times, 1969-2016. Politics & Gender, 15(3), 599-621.

Zulli, D. (2018). Capitalizing on the look: Insights into the glance, attention economy, and Instagram. Critical Studies in Media Communication, 35(2), 137-150.