Ilwoo Ju
- Associate Professor // Communication
Office and Contact
Room: BRNG 2166
Office hours: By appointment
Email: iju@purdue.edu
Phone: (765) 494-1621
Fax: (765) 496-1394
Get to Know Associate Professor Ilwoo Ju
My research examines consumer coping with persuasion attempts across four areas: AI-driven and algorithmic advertising, data privacy and dark patterns in online consent, health communication, and advertising and privacy regulation. Current projects explore how consumers respond to targeted advertising and data-consent disclosures, how regulatory knowledge shapes vulnerability to deceptive practices, and how people evaluate AI-generated health information and AI-driven brand communication. I teach advertising courses, communication research methods, a graduate seminar in strategic communication planning, and a graduate seminar in mediation and moderation modeling.
I work with graduate students interested in advertising, marketing communications, and health communication message effects and processes, with research career goals in academia or industry. My mentoring is mostly project-based, built around ongoing studies — currently spanning data-consent dark patterns, AI advertising disclosure, and regulatory knowledge — and I value relationships that continue beyond a given project.
Bio
Ilwoo Ju Ph.D.
is an Associate Professor of Advertising & Health Communication in the Brian Lamb School of Communication at Purdue University, where he currently serves as a Redding Faculty Fellow (2026–27). Prior to joining Purdue, he was an assistant professor in the Department of Communication at Saint Louis University, teaching advertising research and strategic communication strategy.
His research addresses consumer coping with persuasion attempts in AI-driven advertising, data privacy, health communication, and advertising regulation, with a focus on how consumers build resilience against deceptive and manipulative communication practices online. His work has been published in journals including Journal of Advertising, Journal of Current Issues & Research in Advertising, Health Communication, Journal of Health Communication, Journalism & Mass Communication Quarterly, Journal of Applied Communication Research, and Journal of Promotion Management, among others.
He is a best paper award recipient and research fellowship recipient of the American Academy of Advertising (AAA), where he serves on the Research Committee, and previously served as an ANA Education Foundation (AEF) Visiting Professor. He currently serves as Communications Chair for AEJMC Advertising Division and sits on the editorial review boards of Journal of Advertising, Internatioanl Jouranl of Advertising, and Health Communication.