Jennifer Hoewe
- Associate Professor // Communication
- Courtesy Professor // Political Science
Research Focus
political communication; media psychology
Office and Contact
Room: BRNG 2138
Office hours: Spring 2025: Thursday; 1:30-2:30pm
Email: jhoewe@purdue.edu
Phone: (765) 494-7002
Fax: (765) 496-1394
Education
Ph.D., Penn State University
M.A., Michigan State University
B.A., Grand Valley State University
BIO
Dr. Hoewe’s research program falls at the intersection of political communication and media psychology. She studies how political issues and groups of people are depicted in media content and how those depictions influence media consumers. Her research focuses on the cognitive processing undertaken when consuming media and the effects of that media content (examined through experimental and survey research). She also uses media content as inspiration for studies of media effects by first considering how issues and individuals are portrayed in the media (examined through content analyses).
Dr. Hoewe has published more than 50 refereed journal articles and book chapters. Her work has been published in Human Communication Research, Communication Monographs, Media Psychology, and Journalism & Mass Communication Quarterly, among others.
Dr. Hoewe is a co-founder of the Purdue Research in Media Effects (PRIME) Lab and a Faculty Fellow with the Center for American Political History and Technology (CAPT). She is also the former Head of the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication (AEJMC).