Brett Sherrick

Promoted to Associate Professor
Brian Lamb School of Communication
bsherrick@purdue.edu

Brett Sherrick received his master’s from the University of North Carolina-Wilmington and Ph.D. in mass communication from The Pennsylvania State University.

His research and teaching focus on mass communication and media, particularly new media and video games. Specifically, he looks at user engagement with media as an outcome of successful media and as a precursor to user benefits from media use, such as improved outcomes from mediated health campaigns.

Sherrick’s research has been published in Journalism & Mass Communication Quarterly, New Media & Society, and Computers in Human Behavior, among others. His dissertation on the roles of flow and narrative engagement in a persuasive health game won the Mass Communication and Society Division Top Dissertation Award in 2016 at the annual conference for the Association for Education in Journalism and Mass Communication (AEJMC). The same organization awarded him with the Promising Professor Award in 2017.

Prior to joining Purdue’s faculty, Brett was an assistant professor in the Department of Journalism and Creative Media at the University of Alabama. Before his career in academia, he worked as a journalist in North Carolina.