November - Jung Joo Sohn
Please join me in congratulating Jung Joo Sohn—assistant professor of industrial and interaction design in the Patti and Rusty Rueff School of Design, Art, and Performance—on being awarded the Mobile Design of the Year Award for his project, “Fetch,” through the Indigo Design Award.
The Indigo Design Award is an international competition that elevates and promotes exceptional graphic and digital designers around the globe, attracting roughly 10,000 applications each year. The 2024 award announcement and ceremony were held in Athens, Greece.
“Fetch” aims to integrate sustainable e-commerce, AI recommendations, and efficient product management in a rapidly advancing tech world and expanding consumer market. Its goal is to revolutionize how users buy, sell, and manage second-hand items, promoting sustainability and affordability through an AI-driven marketplace. “Fetch” uses AI-generated images and a user-friendly warranty system to help users visualize products in their own space, making it easy to manage all items. This enhances confidence and convenience in second-hand shopping while encouraging sustainable choices.
Congratulations, Professor Joo Sohn!
David A. Reingold
Senior Vice President for Policy Planning
Justin S. Morrill Dean of Liberal Arts
Professor of Sociology