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Kara Bishop

BA 1998, Visual Communication Design and Marketing

Marketing Manager, Indiana University Health Arnett

Kara Bishop has been working at IU Health since 2017. In this role Kara oversees marketing and brand for the West Central Region that includes IU Health Arnett, IU Health Frankfort and IU Health White Memorial. Responsibilities include development of marketing campaigns, healthcare branding and service line and provider marketing. Kara enjoys working in all facets of marketing including website development, branding, design, social media and storytelling. She is passionate about the impact successful marketing and communications can provide for businesses and organizations. In addition to working at IU Health Arnett, Kara enjoys working as a freelance designer and volunteering with local organizations. She sits on executive boards for a variety of groups and is a strong advocate for Greater Lafayette and all it has to offer.

Kara began her creative career as a graphic designer at Haan & Associates Advertising, where she worked for five years before taking a position at the Journal & Courier Media Group as Creative Specialist and Marketing Manager for more than 10 years. Kara also started Lafayette Magazine and contributed as a designer and marketer for the publication. Just before landing at IU Health Arnett, Kara worked for three years at the City of Lafayette as the Communications and Marketing Director, establishing a marketing and communications department from the ground up by developing a voice and brand for local government that continues today.

While attending Purdue, Kara was a Purdue Cheerleader and a member of the Purdue Dance Team. She was also a member of the Zeta Tau Alpha (ZTA) sorority. Kara resides in West Lafayette and enjoys spending time with her family, exercising and cheering on the Boilers, of course.