Melvin C. Lenzy

2019 DISTINGUISHED ALUMNI AWARD RECIPIENT

BA 1995, Sociology

Sr. Global Brand Director, Nike

Melvin Lenzy is a 20+ year marketing veteran with leadership roles in Strategic Concept Development, Brand Marketing, Digital Brand Marketing, Athlete and Immersive Experiential Consumer experiences.

Melvin has lead Brand Marketing and Senior leadership roles at the NCAA, NBA team level, EA SPORTS, ABL Women’s Professional Basketball League and at the corporate brand level.

Most recently, Melvin has spent the last 12+ years as a brand marketing leader at NIKE. As a Senior Global Brand Director at NIKE, Melvin’s expertise and experiences have been focused on building global strategic marketing plans for athletes Kobe Bryant, LeBron James, Paul George, Colin Kaepernick, International Soccer players & teams, MLB players, training athletes and MMA participants. During this time, Melvin has been instrumental in major product launches, creating inspiring consumer experiences and providing opportunities for consumers to impact the world through sport.