Cheryl Pearson-McNeil

BA 1984, Brian Lamb School of Communication

Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen, Chicago, IL

Cheryl Pearson-McNeil is Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement for Nielsen, the global company that measures what consumers watch and what consumers buy. In this role she oversees the company’s multicultural advertising strategy and works extensively with news media, elected officials, community and corporate leaders to expand the company’s philanthropic engagement and to shed light on the significant purchasing power of multicultural consumers. She is a highly accomplished thought leader and the visionary behind Nielsen’s African-American Consumer Report. This award-winning report led to the company’s historic creation of Nielsen’s Diversity Insights Series. Each report focuses on the rapidly growing Hispanic, African-American or Asian consumer base. Known for her engaging and refreshing perspective about why we buy what we buy Cheryl is a much sought after speaker.