Rhonda Pavicich

BA, Communication, 1991

Rhonda Pavicich is a partner for RSP Holdings, LLC. She credits Communications and Purdue as the catalysts to unlocking her career in the pharmaceutical industry. As a Marketing Director, she helped launch two start-up companies and introduced six prescription drugs to the US healthcare community. She’s also been involved in start-ups and product launches from sales as a pharmaceutical and medical device representative.

While at Purdue, Rhonda explored various academic paths eventually landing on her true calling in Communications. This academic adventure led her to become an advocate for the role of Liberal Arts in a well-rounded education. To help fund her education, she worked at the HSSE Library and at the Exponent in advertising sales with the thought of one day going into advertising. That did not happen.

Thanks in part to having Purdue on her resume, she enjoyed a successful journey in pharmaceutical marketing and sales. Now, she has partnered with her husband, Steve (BS 1990, Accounting), to focus on startup development with various companies.

She has been an active volunteer with various organizations. Currently, she serves as Board President for the nonprofit, Donka, Inc. which provides computer training and job readiness services to people with disabilities. Rhonda always enjoys getting back to campus with her husband. Whether it’s to attend sporting events or help students, they are avid supporters of all things Purdue.