Lamb School Engagement

Engagement is integral to scholarship, teaching, and learning in the Brian Lamb School of Communication. Faculty and students throughout the School have developed partnerships with communities and organizations locally and around the world. Each of these engaged projects seeks to integrate scholarship, teaching, and learning with community input and action to enrich the lives of community members. 

Current Engagement Projects Include:


Purdue Institute for Civic Communication (PICC)

The Purdue Institute for Civic Communication (PICC) is a university-wide and nonpartisan center dedicated to providing students with learning experiences in and about the real world. 

Made possible through a long partnership between C-SPAN and Ambassador Curiel, professor in the Lamb School of Communication,  and support from the Daniels Fund, the PICC promotes student success through innovative teaching, mentoring, and real-world application of their education. Students find success as they learn a greater appreciation for the shared values of citizenship, civic participation, and integrity in words and actions. ​​

Engagement Through Service Learning

Various Lamb School courses provide students with experiential learning opportunities while also reaching out to the greater Lafayette community. Examples of this include video production students making documentaries for Tippecanoe County schools and a class of small group communication students creating informational signs for West Lafayette, Ind., Parks & Recreation.

Motorcycle Safety at Purdue (MS@P)

The goal of the MS@P is to make the road safer for everyone. The campaign encourages motorcycle riders to engage in safety practices such as wearing safety gear, becoming properly licensed, and obeying traffic laws, encourages drivers of cars and trucks to be aware of motorcycles and avoid aggressive driving, and encourages friends and family of motorcycle riders to talk about motorcycle safety.

Petticrew Debate Forum

Established through an endowment by C. Richard Petticrew, a 1936 Purdue graduate in chemical engineering, the Petticrew Forum provides all Purdue students with opportunities to develop their speaking skills through workshops, individual coaching, and contests on the Purdue campus and at other Midwestern universities and national competitions in speech and debate events.

Fast Track

The Fast Track news team is an interdisciplinary group of students from the COM 408-409 course. The Fast Track program is completely produced by students, who are tasked with positions that mirror a professional newscast.  Each week the students choose what stories to cover, shoot, edit, and produce.  Students also act as anchors or crew during the in-studio production of the half-hour newscast. Each program features news from the Purdue campus, with stories ranging from ground-breaking research to human interest. In spring 2013 Fast Track students received the first place award from the Broadcast Education Festival of Media Arts for schools which aired a student television newscast three days or fewer per week.

Purdue Peace Project (PPP)

PPP is a College of Liberal Arts initiative housed in the Brian Lamb School of Communication. PPP addresses situations in West Africa in which political violence appears to imminent by empowering local leaders and citizens to take immediate action to prevent violence. PPP seeks to contribute knowledge about political violence prevention and to disseminate that knowledge to the peacebuilding community, the academy, and beyond. Currently, PPP is working on initiatives in Ghana, Liberia, and Nigeria.


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